Part corporate therapy, part style coach, branding is ultimately about finding and describing the purpose for your organization or product. What do I need to change about my personality to get what I want? Do I need to be seen more, and where? What do I need to look like and whose opinion matters? Brophy empowers companies by uncovering the answers from your employees, customers, and industry experts. We know how to craft the right strategy and translate it into finished products that inspire and excite.
The branding process is simultaneously methodical and situationally-oriented. Brophy works with a core cross-functional team through the intensive process:
Using your business strategy, existing research and our own qualitative and quantitative methods, Brophy gains insights into your existing situation and proposes guidelines to develop the brand strategy.
Brophy synthesizes all we have learned about what the brand is and what it can become into easily digestible tenants — your key stakeholders, what your brand fulfills for them, and the “big idea” that will help you simply convey your brand. From simplicity comes further exploration of brand architecture, messaging, and content, as well as marketing mix strategy.
We create beautiful, compelling visual ideas for our customers, using the brand strategy we have just developed. You might be looking for new logos and visual brand language, or opt for refreshed video and print content to reflect the new strategy.
Whether it is beautiful product imagery, new videos for your website, or broadcast commercials, our team is equipped to tell your unique story. Using the latest standards, logistical expertise, and a critical eye for detail, we help express the strategic and creative vision.
Based on the results of the Ideation and Content Production stages, Brophy develops touchpoints that reinforce the brand and also can create brand guidelines that help keep the brand within global compliance.
Brophy helps customers get their work to market in the best way possible and help their employees live the brand strategy every day. We emphasize reusing marketing assets and make them available with the proper governance to your global organization. Brophy gauges our effectiveness and enhances our efforts based on how they resonate with your internal and external audiences.