Guardian Glass produces high-performance glass products that are found on and within buildings around the world. From some of the world’s tallest skyscrapers to groundbreaking energy-efficient projects, Guardian Glass enables customers to achieve their vision using glass.
Through a process of interviews, employee surveys, and secondary research, Brophy developed the See what’s possible™ brand promise and tagline that encourages customers to embrace a future where glass is an even greater part of what the world builds. Brophy advised Guardian Glass on brand architecture opportunities and developed a new visual design language to be streamlined around the world. Based on the brand values of partnership, knowledge, and discovery, we developed new brand colors, typography, and a modular pattern-based design scheme that represent sketches of new ideas. Brophy also designed Guardian Glass brand guidelines with global use in mind, including right-to-left language guidelines for Arabic-language countries.
To explain the brand strategy, Brophy produced a 60-second manifesto that reflects the Guardian Glass brand promise of See what’s possible. The film follows one architect developing a building based on her initial inspiration, featuring interludes of other Guardian Glass partners and applications.
Brophy worked with Guardian's human resources and talent solutions department to extend the brand for recruiting and employee engagement activities. We developed a talent fair kit that could be easily adapted for various sizes and languages around the world. Below is the English-language collateral we developed as part of that kit.
Brophy worked with Guardian Glass stakeholders to develop content for a global website. We created, managed, and deployed all content for a global version of the site, including video, images, animations, and copy. Learn more about this brand extension by clicking the Next Project link at the bottom of the page.